Objective: To promote profitable vegetable production in the Southern Arava.

• TRIALS TO FIND NEW, IMPROVED VARIETIES COMPATIBLE TO THE CONDITIONS IN THE SOUTHERN ARAVA.
• INCREASED PROFITABILITY AS A RESULT OF IMPROVED OVERALL YIELDS, INCREASED EXPORT MARKET PRODUCTION, AND IMPROVED AND HIGHER QUALITY PRODUCE.
• SOLUTIONS TO AGRO-TECHNICAL DILEMMAS (PRODUCTION METHODS, IRRIGATION SCHEDULING, DISEASE AND INSECT MANAGEMENT, POSTHARVEST TECHNIQUES).
• INTRODUCTION OF NEW CROPS.